Creating Logos that Work
Logo Design Conception
GoLogo.com confines to a standard in designing corporate identity. In this area, high quality design output puts a significant importance to your business. A positive first impression to a company will increase the potential for a possible future business relationship. We work closely with the customer, and after thoroughly researching your business or product, we design a logo with several factors in mind.
Identification of Focus
A business may sell products, but the service it offers is what makes them who they are. For example, a cellular company who sells phones with their name on it would need a logo reflecting its service. This is called the logical Focus point (the main aspect, service, product or consultation the company offers). A consulting firm may have a larger focus on selling the products it recommends, rather than being paid for advice.
Logical Artistic Impression
The logical artistic aspect of a logo is one of the most significant issues. The logo's artistic quality must be attention grabbing in order to make a lasting impression. It must show the company's strength and qualities. It mustn’t be too eclectic or strange, but rather unique in a crowd of many others. The Standardization of a product’s look is mainly focused on the logo it has stamped on it.
The logo or slogan has to be simple and short, yet very easy for even the sub-conscious mind to remember. Complex colorful logos combined with ten colors is attracting, but not very practical. The cost of advertising or printing a ten color logo will be much more expensive. Most small businesses need a color logo that is clear enough to read even when outputted at 1" wide on a fax machine, printed on a brochure, business card, stationery or as a web page graphic. Curves and straight lines also play a role in the end product of a logo. Curves signify the company being a soft caring and support specialist type business. Straight sharp lines show that the company is in the high tech field or another rapidly growing business with both its aggressive feet on the ground. A contrast of the two type of lines can be a solution to this.
Society and Surroundings
What’s in with the times today could change tomorrow. To make a long lasting impression is a difficult task many designers face. Our experienced artists will review your company and determine a specific design that is influenced by where the product or service offered fits in society, and will implement that aspect in the design. This is important for companies selling products that are re-usable (recycled products) or bought often (office stationery).
Where you live is important. Domino’s Pizza eliminated the "international" pizza "we deliver" and is now concentrating on local recipes which is boosting their sales. A local health organization offering services for that community will have a different impact on its clients than will a national "Blue Cross". Sometimes looking too big can discourage or throw off a client to do business with you. There has to be a balance of the type of organization and where they serve or where they sell their products.
With baby boomers getting older, aging plays a significant role in what an image of your business you would like to portray. Older Baby boomers are now becoming more conservative. Attention spans of a teenager or 20-something is limited to their busy schedules with work or school...that’s a main reason why many companies choose simple quick and easy to remember slogans and logos (example: Nike, Just Do it, their Swoosh). The company’s age field it services is important to its logo creation.
Contrast, brightness, tone, voice, and color is another factor in successful design. The color you prefer on a box or package may sway you away on a store shelf, or even make you walk right past it. There are many that will say bright colors attract more, but the reality is that there is a danger when doing that because it also has the power to repel, and make a product or image look fake, low quality, or 2nd rate. GoLogo.com uses a combination of cool and sharp images to create an effect that will attract.
Male and females read symbols and designs differently. A woman’s lingerie company will have a more female artistic image than would the small town tavern down the street. Most companies need the attraction of sex to cater to both sexes. This case is true for an insurance firm, or an arcade in a shopping mall. This aspect is often ignored by many designers, thus creating a mixed and confusing image of a logo.