A remarkable logo design with an abundance of "heart" & "soul", for this publisher of self-help & spirituality based books and dvd videos. The concept of this design cleverly alludes to being empowered and growing from the heart, which is well represented by the two semi-verticle swooshes. These elements can also be interpreted together as a heart shape or even "energy" that is branching out from the heart. Hence a growing out from within. The bottom swoosh adds an "airy" or "floating" feeling to represent the lifting of oneself through spirituality.
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