Logo Design Gallery - The Home Team

The Home Team

A warm, comforting image of home is all you need to put a smile on your face when you are far from home and feeling blue. Directed mostly toward women, The Home Team is a grouping of direct sales companies that sell kitchenware to military families overseas. The aim of the design is to promote the idea of friendly customer service and more importantly a sense of comfort, trust and protection as this is a company that is established in the customer's country of origin.

This Logo Design Quick Facts

Client Name:
The Home Team

Location(s):
Newport News, VA

Industry Classification:
Kitchenware and Kitchen Accessories

Logo Design Focal Point (most important element in the logo design):
The red outline home as the symbol in this logo design. The outline, which stars at the middle window, continues around and outside all the way towards the top-left side of the letter "m" in the word "Home". The home is also anchored to the letter "m" as well as partially to the letter "e", such that it is connected well to the brand name in the logo design. The various border sizes on all elements are different to give the logo more dimension.

Other creative details & information:
The approach in this logo design was to keep the design light-hearted, and feminine by using a caricature style home and a rounded font.